April was not a weak-demand month. Traffic increased, phone volume stayed high, and both Google Ads and Meta kept the clinic visible. The main story is that top-of-funnel activity was stronger than the clean lead count suggests.
48 new patients came through in April.
That sits below March’s 63 and below April 2025’s 57, so the month was softer on patient intake even though overall visibility remained healthy.
Website traffic lifted to 3.03K visits.
Site traffic rose 11% from the prior period, with a balanced mix across paid, organic, referral, and direct-style visits.
Lead quality still reads cleaner than lead reporting.
April generated 18 enquiries, but not all of them represented clean new-patient demand. Demand was there, but the lead picture still needs clearer qualification.
Google Ads
446
Search clicks with 8 platform conversions and 2 campaign-attributed leads.
Meta Ads
1,452
Strong click volume and low CPC, but only 1 tracked conversion.
Calls
116
Inbound calls across April, with a 96.6% answer rate.
Lead Quality
72%
Estimated share of enquiries that reflected genuine new-patient demand.
April included a six-piece graphic set supporting the month’s social and promotional activity.
Featured Graphic
April Graphic 01
Creative delivered as part of the clinic’s April content rollout.
View graphic →
Featured Graphic
April Graphic 02
Creative delivered as part of the clinic’s April content rollout.
View graphic →
View the remaining April graphics
April 2026 recorded 48 new patients. That is lower than March 2026’s 63 and below April 2025’s 57, so the demand pipeline stayed active but converted into fewer new-patient starts.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | - |
| June | 62 | 49 | 70 | - |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
April softened after March’s rebound.
New patients moved from 63 in March to 48 in April, a decline of 15 patients. That is the weakest month of 2026 so far after March briefly reset momentum.
Year on year
April also sat below recent April benchmarks.
April 2026 came in at 48 compared with 57 in April 2025, 87 in April 2024, and 65 in April 2023. The clinic stayed active, but patient starts were still below historical April levels.
Year-to-date
The broader 2026 patient pace remains behind prior years.
January to April 2026 totals 218 new patients, versus 289 in 2025, 295 in 2024, and 335 in 2023. April confirms that recovery is still incomplete.
April generated 18 enquiries. The mix leaned toward genuine new-patient and treatment demand, though some entries were service-related rather than acquisition-focused, so the section is best read as directional rather than exact.
Total Enquiries
18
Total April enquiries attributed in the lead view.
Estimated New Leads
13
Estimated genuine new-patient or treatment enquiries.
Est. Google Ads Share
83%
Approximate share of enquiries linked to Google Ads call paths.
Est. Meta Share
11%
Approximate share of enquiries linked to Facebook Ads.
Lead Quality Mix
Estimated new-patient / treatment demand
13 · 72%
Service / admin activity
4 · 22%
Other non-acquisition activity
1 · 6%
Source Split
Google Ads call asset
11 · 61%
Google Ads landing-page call
4 · 22%
Facebook Ads
2 · 11%
Invisalign offer page
1 · 6%
Enquiry themes
What people were actually contacting the clinic about.
Emergency painCracked teeth and urgent same-day need
General new patientCheck-up, clean, and first-visit booking intent
Higher-value treatmentVeneers, crowns, whitening, and Invisalign
Price sensitivityQuotes and affordability were common friction points
Existing patient adminReschedules, confirmations, and follow-up questions
Dominant sourcePhone-led Google Ads enquiries
Strongest lead patternUrgent and treatment-led demand
Main qualification gapService activity is still mixed into the lead picture
April recorded 116 inbound calls from 95 unique callers. The answer rate stayed extremely strong, which means the bigger opportunity is less about call handling and more about qualifying and attributing conversations well.
Inbound Calls
116
Total inbound phone enquiries across April.
Answer Rate
96.6%
112 calls were answered, with only 4 left unresolved.
Unique Callers
95
Most of the month’s call volume came from distinct callers.
Avg Talk Time
2.1m
Average duration across answered calls.
Call flow
April calls were answered reliably, led by new callers, and driven mainly by local discovery.
Status Mix
Answered112 · 97%
Missed3 · 3%
Ringing1 · 1%
Caller Mix
First-time callers74 · 64%
Returning-caller calls42 · 36%
Repeat callers17 people
Source Mix
GBP number97 · 84%
Google Ads number15 · 13%
Clinic line4 · 3%
Call reasons
The enquiry themes point to a mix of urgent need, routine booking demand, and higher-value treatment interest.
Emergency painCracked and broken teeth, urgent same-day need
Check-up and cleanRoutine new-patient booking intent
ExtractionsPrice-led and treatment-led phone enquiries
Cosmetic interestWhitening, veneers, and smile-related treatment
CrownsRestorative treatment interest from new callers
Existing patient adminReschedules, confirmations, and follow-up questions
Strongest Pattern
Urgent
Pain and broken-tooth enquiries were a recurring commercial theme.
Routine Demand
Active
Check-up and clean calls show ongoing general new-patient interest.
Higher-Value Interest
Present
Calls also included crowns, veneers, whitening, and Invisalign-related demand.
Client Read
Healthy
Phone enquiries reflected real treatment intent, not just admin traffic.
Meta’s April job was visibility. The platform delivered substantial reach and low-cost traffic, but it did not yet translate into strong tracked conversion volume.
Impressions
236,160
Broad awareness and repeated exposure across the month.
Clicks
1,452
Average CPC of $1.01 with an overall CTR of 0.61%.
Tracked Conversion
1
$1,463.04 cost per conversion across April.
Campaign breakdown
Most Meta traffic came from two campaigns.
Glo Dental | EOY Rebate Campaign
739 clicks · $298.82
Veneers | CBO | APR 2026 Final
523 clicks · $806.40
Awareness | Omnipresence
152 clicks · $323.89
Glo Dental | Leads Campaign
31 clicks · $31.51
Veneers | CBO | APR 2026
7 clicks · $2.42
Spend share
Spend concentrated mainly in veneers and awareness support.
Veneers Final$806.40 · 55%
Awareness$323.89 · 22%
EOY Rebate$298.82 · 20%
Leads Campaign$31.51 · 2%
Veneers APR$2.42 · 0%
The practical read is that Meta did its job as a visibility and traffic channel, especially through the rebate and veneers campaigns. It was much less effective as a clean direct-response channel in April.
Discussion
Meta helped keep the clinic visible, but it was not the strongest conversion driver.
April’s Meta performance was strongest at the top of the funnel. The platform delivered 236,160 impressions and 1,452 clicks at a low average CPC, which means the campaigns were efficient at generating attention and traffic rather than struggling to reach people.
The weaker point was direct outcome. Only 1 tracked conversion came through despite strong click volume. That suggests Meta was more useful as a visibility and audience-building channel in April, while the clearest bottom-funnel commercial intent still sat with Google Ads and phone-led enquiries.
Google Ads generated strong click volume again in April. The quality signal was better than Meta’s, but the reporting still shows a gap between platform conversions and clearly attributable leads.
Performance summary
Search performance remained active and efficient enough to keep backing.
Impressions
4,499
Healthy local search visibility across the month.
Clicks
446
9.91% CTR at an average CPC of $12.18.
Conversions
8
1.79% conversion rate and $679.29 cost per conversion.
Total spend$5,434.28
Campaign-attributed leads2 leads
Main tensionPlatform conversions are higher than lead attribution
April read
The Beeliar non-brand campaign carried the only clearly attributable lead outcome.
Non-brand Cockburn Central drove the most clicks and spend, but it did not show leads. The only campaign with leads was Non-Brand | Beeliar | Search, which points to the strongest intent sitting in the local non-brand Beeliar demand segment.
At the same time, that campaign’s lead volume was still small and expensive at $910.20 per lead. April supports continued investment in search, but it also shows why tracking discipline matters before making strong efficiency claims.
Campaign breakdown
Where Google Ads clicks and spend were concentrated.
Non-Brand | Cockburn Central | Search
224 clicks · $3,039.88 spend · 0 leads
Brand | Cockburn Central | Search
133 clicks · $573.99 spend · 0 leads
Non-Brand | Beeliar | Search
89 clicks · $1,820.41 spend · 2 leads
Top Click Share
50%
Non-brand Cockburn Central contributed half of all Google Ads clicks.
Top Spend Share
56%
The same Cockburn non-brand campaign also absorbed most spend.
Lead Source
2
Both attributable leads came from Non-Brand | Beeliar | Search.
Cost Per Lead
$910
Beeliar non-brand’s lead cost stayed materially higher than platform conversion cost.
Discussion
Google Ads remained the strongest intent channel, but attribution still needs tightening.
April’s search performance was healthy from a demand-generation perspective. With 4,499 impressions, 446 clicks, and a 9.91% CTR, Google Ads was still matching active local search intent well. The platform also showed better commercial quality than Meta, with attributable leads coming through the Beeliar non-brand campaign.
The main caution is efficiency at the lead level. The Beeliar non-brand campaign produced the only attributable leads, but at a high $910 cost per lead, while the broader account still showed more platform conversions than clean lead outcomes. The practical read is that search demand was real and worth backing, but clearer attribution is still needed before the account can be judged purely on lead efficiency.
Landing-page-linked enquiries were present in April, especially around new-patient and treatment conversations. The opportunity here is less about page presence and more about measuring which page visits convert into qualified enquiries most cleanly.
Visible contribution
Landing-page-linked activity was present, but not dominant.
Google Ads landing-page call enquiries4
Approximate share of enquiry mix22%
Invisalign page activityLimited April enquiry activity
April’s page-linked enquiries were tied mostly to urgent treatment and new-patient conversations, which suggests the offer pages were supporting real demand even if attribution remains partial.
Active pages
Core conversion pages supporting April activity.
Website traffic reached 3.03K visits in April, up 11% on the prior period. Traffic did not rely on one source alone, which is a healthy sign for visibility stability.
Traffic source mix
April traffic came from a balanced blend of acquisition sources.
Paid801 · 26%
Organic726 · 24%
Referral718 · 24%
Direct / none526 · 17%
CPC248 · 8%
Other8 · 0%
Traffic discussion
April traffic quality looked broader than the new-patient result.
Organic and referral together accounted for 47.7% of site visits, while paid plus CPC traffic contributed 34.7%. That mix suggests the clinic was benefiting from both ongoing visibility and active campaign support at the same time.
Because total visits increased while new patients softened, the main question is not traffic supply. It is how effectively that traffic turned into qualified calls, leads, and booked new-patient activity.
Website traffic rose to 3.03K visits.
April traffic increased 11% versus the prior period, which shows that visibility and audience flow improved rather than stalled.
Google Ads remained the strongest high-intent channel.
Search produced 446 clicks and the only clearly attributable campaign leads, reinforcing that local non-brand search is still the clinic’s clearest demand driver.
The clinic answered almost every inbound call.
112 of 116 inbound calls were answered in April, which means the front-end response rate stayed strong while demand remained active.
1
Tighten lead classification.
April’s enquiries included genuine new demand alongside service-related activity. That makes the lead picture look noisier than the underlying demand really was.
Why it matters: cleaner source and stage use will make the lead picture more trustworthy.
2
Protect the strongest search demand.
Google Ads continued to produce the strongest commercial intent, especially through the Beeliar non-brand campaign. April supports keeping search as the clearest performance channel.
Why it matters: the strongest measurable acquisition signal is still coming from paid search.
3
Improve attribution between traffic, calls, and leads.
Traffic and phone demand were stronger than the clean lead count suggests. April highlights the need for a clearer line from click or visit through to qualified enquiry and patient outcome.
Why it matters: this is the main gap between strong visibility and softer reported lead quality.
4
Keep Meta in a supporting visibility role.
Meta delivered strong awareness and efficient click volume, but it did not yet match Google Ads for direct commercial outcome. Its April role reads more upper-funnel than bottom-funnel.
Why it matters: Meta is contributing reach, but search is still carrying the stronger intent.